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What Is a Bull Run in Crypto? Causes, Risks & Strategies

By Gabriele Asaro | Created: August 07, 2025 | Last updated: August 07, 2025 | Read Time: 6 minutes

A crypto bull run happens when cryptocurrency prices go up. And keep going up. For weeks, months, sometimes over a year. It's a prolonged period where high demand beats supply, prices rise across the board, and everyone wants in.

But here's what makes it special: it's not just Bitcoin. The entire cryptocurrency market pumps together.

What Actually Happens During a Crypto Bull Run?

Picture this: asset prices rise everywhere. Your portfolio turns green. Trading apps crash from increasing trading volumes. And suddenly, new investors flood in because they smell money.

During a bull market, everything changes:

  • Market sentiment turns wildly positive
  • Trading volume explodes (10x normal isn't rare)
  • More investors pile in daily
  • Media coverage goes crazy
  • Even bad news can't stop the pump

The psychology shifts too. Bull market investors become fearless. They buy every dip. Investor confidence hits extreme levels. And that creates a positive feedback loop - rising prices attract buyers, which pushes prices higher.

Bull Market Definition: The Technical Stuff

Let's get specific about the bull market definition.

A true crypto bull market needs:

  • Price increases of 20%+ sustained over months
  • Rising trading volume confirming the moves
  • Market optimism spreading across sectors
  • Positive regulatory developments supporting adoption
  • Institutional investors entering positions

The term comes from how bulls attack - horns upward. Just like bull and bear markets in stock markets, but crypto moves 10x faster.

Bull vs Bear: Understanding Both Market Cycles

Bull and bear markets are opposites. But they're both part of the market cycle.

Bull Market

Bear Market

Asset prices rise

Falling prices dominate

Everyone's buying

Everyone's selling

Investor optimism rules

Fear controls decisions

High demand everywhere

Supply exceeds demand

FOMO drives investment strategy

Short selling increases

Positive news pumps harder

Good news gets ignored

In a bear market, even major companies buying crypto barely moves prices. But in bull markets? A random tweet sends things parabolic.

The difference matters for many crypto investors. Bear market strategies like dollar cost averaging work great when prices are down. But bull market tactics need different thinking.

Why Do Crypto Bull Markets Happen?

Crypto bull markets happen when multiple external factors align perfectly.

The Big Triggers

Bitcoin halving remains the most reliable catalyst. Every four years, new supply gets cut in half. Basic economics kicks in. Less supply + same demand = higher prices.

Institutional investments changed everything. When major companies like Tesla or MicroStrategy buy billions in Bitcoin, retail investors notice. Investor sentiment shifts. FOMO begins.

Economic growth plays a role too. When traditional markets struggle or interest rate hikes pause, money seeks returns elsewhere. Crypto benefits.

The Momentum Builders

Once a bull run starts, momentum builds through:

  • Technological innovations (like DeFi or NFTs)
  • Media hype cycles
  • Positive regulatory developments
  • Social media influence
  • Market dynamics creating self-fulfilling prophecies

These factors create an extended period of growth that feeds on itself.

Historical Bull Runs: Learning From Past Performance

Looking at historical data and historical performance teaches valuable lessons.

2013: The First Real Bull Run

Bitcoin moved from $13 to $1,100. That's 8,400% gains. Wild times.

2017: Mainstream Mania

The bull run Bitcoin experienced here changed everything. From $1,000 to nearly $20,000. ICOs exploded. Inexperienced investors mortgaged houses. Then came the crash.

2020-2021: Institutional Wave

This crypto bull market felt different. Institutional investors led the charge. Digital assets gained legitimacy. Bitcoin hit $64,000. Market participants included publicly traded companies.

2024-2025: The Current Cycle

We're living it now. ETF approvals brought Wall Street. The halving happened. Bull market conditions returned with force.

Which Crypto to Buy for Next Bull Run?

I get this question constantly. Here's my take:

The Safe Bets

  • Bitcoin: Still king. Every bull market starts here
  • Ethereum: Powers most digital assets and DeFi
  • Large caps: SOL, BNB - proven survivors

The Risk/Reward Plays

  • Layer 2s: Scaling solutions for Ethereum
  • AI tokens: Current narrative leader
  • Gaming: Mass adoption potential
  • Small caps: Higher risk, potential 100x returns

But remember: past performance doesn't guarantee anything. What worked last bull run might fail next time.

My Personal Strategy

I keep it simple:

  • 50% Bitcoin/Ethereum (boring but safe)
  • 30% Large caps
  • 20% Calculated risks

This investment strategy balances sustainable growth with upside potential.

What Will Trigger the Next Crypto Bull Run?

Based on market dynamics, multiple catalysts could spark the next cycle:

Likely Triggers

  • Next Bitcoin halving (2028)
  • Central bank digital currencies launching
  • Major nation adopting crypto reserves
  • Breakthrough technological innovations
  • Traditional finance integration

Wild Cards

  • Global financial crisis pushing alternative assets
  • Massive corporate treasury allocations
  • Regulatory clarity in major markets
  • Killer app bringing billions of users

The truth? Nobody knows exactly. But patterns suggest catalysts stack up until critical mass hits.

Is Bullish Good in Crypto?

Being bullish means expecting prices rise. Is that good? Depends.

The Good Side

  • Optimism drives innovation
  • Profit taking opportunities abound
  • Projects get funding
  • Adoption accelerates
  • Wealth creation happens fast

The Dark Side

  • High volatility wrecks inexperienced investors
  • Scams multiply during euphoria
  • Greed overrides logic
  • Crashes follow every bull market
  • Many crypto investors lose everything chasing tops

Being bullish works until it doesn't. The key is timing your optimism.

Managing the Madness: Crypto Bull Market Strategies

Smart crypto bull market strategies separate winners from bagholders.

Risk Management Rules

  • Never invest borrowed money
  • Take profits systematically
  • Spreading investments across sectors
  • Keep cash for corrections
  • Set stop losses (mental or actual)

Using Technical Indicators

Key technical indicators for bull markets:

  • RSI shows overbought/oversold
  • Moving averages confirm trends
  • Volume validates price movements
  • Support/resistance guides entries

The Psychology Game

Bull market psychology is everything:

  • Investors tend to get greedy
  • FOMO overrides logic
  • Everyone becomes an expert
  • Risk appetite goes extreme

Stay grounded. Manage risks actively. Maximize gains by selling into strength, not weakness.

Market Sentiment: Reading the Room

Market sentiment drives everything in crypto. Learn to read it.

Bullish Signals

  • Trading volume increasing steadily
  • Positive news moving prices higher
  • Social media euphoria building
  • Institutional investors accumulating
  • Investor confidence surveys spiking

Warning Signs

  • Taxi drivers giving crypto tips
  • "This time is different" everywhere
  • Leverage at record highs
  • Meme coins doing 1000x
  • Everyone's a genius trader

When euphoria peaks, the top is near.

The Bull Market Lifecycle

Every bull market follows patterns:

Phase 1: Accumulation

  • Bear market just ended
  • Sentiment still negative
  • Smart money buying quietly
  • Trading volume low but rising

Phase 2: Early Bull Market

  • Cryptocurrency prices start climbing
  • Market sentiment shifts positive
  • New investors trickle in
  • Media attention grows

Phase 3: Full Bull Market

  • Asset prices explode higher
  • FOMO kicks in hard
  • Trading volume goes parabolic
  • Everyone's making money

Phase 4: Euphoria/Distribution

  • Market optimism hits extremes
  • Inexperienced investors pile in
  • Smart money takes profits
  • Top signals everywhere

Understanding where we are helps time decisions.

Digital Assets Beyond Bitcoin

Bull markets lift all digital assets, not just Bitcoin.

Sector Rotation

Money flows predictably:

  1. Bitcoin leads
  2. Ethereum follows
  3. Large caps pump
  4. Mid caps explode
  5. Small caps go insane
  6. Garbage pumps last

Emerging Sectors

Each bull run has themes:

  • 2017: ICOs
  • 2021: DeFi/NFTs
  • 2025: AI/RWAs/Layer 2s

Spotting trends early in the crypto market = massive gains.

External Factors That End Bull Runs

Bull markets don't die naturally. External factors kill them:

Common Killers

  • Regulatory crackdowns
  • Major exchange hacks
  • Interest rate hikes
  • Global recession fears
  • Black swan events

Historical Examples

  • 2018: Regulatory FUD + ICO bubble burst
  • 2022: Fed rate hikes + Luna/FTX collapses

Watch these factors. They signal when to reduce exposure.

Time Horizons: How Long Do Bull Markets Last?

The period of time varies, but patterns exist:

  • Typical length: 12-18 months
  • Can extend to 2+ years
  • Always shorter than bear markets
  • End suddenly, not gradually

Don't assume this bull market lasts forever. They never do.

High Volatility: The Price of Admission

High volatility defines crypto bull markets. Accept it or stick to bonds.

Daily swings of 10-20% are normal. Price increases come with violent corrections. Your portfolio will swing wildly.

This volatility creates opportunities for profit taking and re-entry. But it also destroys overleveraged traders.

Bull or Bear Market: How to Tell

Determining bull or bear market status isn't always obvious.

Bull Market Signs

  • Higher highs, higher lows
  • Rising prices across sectors
  • Volume confirming moves up
  • Positive news pumps prices
  • Dips get bought quickly

Bear Market Signs

  • Lower highs, lower lows
  • Falling prices despite good news
  • Volume spikes on selloffs
  • Rallies fail quickly
  • Nobody wants to buy dips

Sometimes we get fake-outs. Bear market rallies fool people. Bull market corrections shake out weak hands.

The Bottom Line on Crypto Bull Runs

Bull runs in the crypto market are wild rides. Cryptocurrency prices explode. Fortunes get made. Dreams get crushed.

Understanding what drives them - from institutional investments to market sentiment - helps you navigate better. But nobody times them perfectly.

My advice? When the next crypto bull run starts, have a plan. Take profits. Don't get greedy. And remember: every bull market ends.

The crypto investments that survive are made by people who respect both sides of the market cycle. Bulls make money. Bears make money. Pigs get slaughtered.

Stay smart out there.


Author profile
Gabriele Asaro

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